Case Study | Simp.ly401
Industry: Financial Technology
Project: Re-brand & Presentation Design
The Problem
A financial technology client wanted to present their business service in the form of a digital presentation. But without a true brand, they struggled with acquiring new clients. So our team was asked to rename and rebrand their company.
The Ask:
"Take our company’s outdated service model and company identity and rebrand it in a way that makes it feel more "fresh" and "alive" with a new brand identity a sales presentation design."
Our Approach
Phase 1: Discovery Call
First, we started by scheduling a call so we could get to know more about their company and sales material needs.
Phase 2: Target Market Research
Next, we took a deep dive into their specific target market and competition to see what was doing well and we can improve upon. This will provides us a good basis for us to find an angle that your company can leverage.
Phase 3: Brand Identity Development
Once our research was complete we began brainstorming a lists of names featuring a variety of themes and styles referenced in our brand strategy call.
Below are the design samples provides in the client for initial brand names and concepts:
Phase 4:
Final Review / Completed Brand Guideline
After the brand essentials have been established a formal brand guideline will be assembled for all further brand referencing.
The brand style guide outlines proper use of the brand . Adhering to the guidelines ensures continuity and continues to strengthen the brand.
It includes (but not limited to) information on:
Color usage
Typography options
Guidelines on illustration and photographic styles
Proper use of logos, taglines and fonts
Use of infographics
Brand positioning
Core brand pillars
The Results
After 3 weeks and just a few tweaks, the new company identity had been established and a pitch deck was completed. The finalized deck was used to pitch their services to multi-million dollar clients.
Check out the Full Deck & More Project Here
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