Case Study | Strong & Athletic
Industry: Athletic / Fitness
Project: Athletic Training Brand Identity
What is a Brand Identity Package?
A brand identity package is a collection of digital, printed, or physical resources used to create a uniform image of a brand. It consists of separate branded items united with the same style and ideas.
Companies may order bulk design for a number of reasons but the most common are usually are to:
Start a new business venture
Start a large-scale marketing campaign
Rebrand their existing image
What does it include and why?
Every brand is unique.
In most cases, branding packages aren’t static and can be easily customized based on your needs. After a discovery meeting, designers will recommend to you how to use visual branding for your product promotion and what can be branded. Although brand package options are almost unlimited, some branding elements are used more often than others.
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​To assist you with that and show what options you have, we are going to tell you what is included in a branding package. After studying the available branding elements, you will be able to better realize your own needs.
#1Â Logo Design
Logo and brand design are tightly intertwined since any logo is an inherent part of visual brand identity. A logo design is a perfect way to make your company noticeable among its competitors and lay the foundation for your future marketing success. A logo will build a strong association with your company and services. Hence, make sure to invest in its quality and design.
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Also, note that there are different types of logos to choose from.
#2Â Color Palette
If you are just launching a company or still haven’t selected your brand colors, be sure to ask our designers for help. A color palette has a significant influence on your brand image and perception.
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Moreover, this branding package service is necessary for any company interested in long-term development and high-quality marketing. Note that color selection is a crucial visual branding step, so make sure to entrust it to professionals.
#3 Social Media Assets
Social media is turning out to be one of the most effective tools to market your brand and stand out of the crowd. When social media branding is done correctly, it can and will help you connect to your target market in an optimal way. Social media branding forms a natural but an essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter and LinkedIn.
#4 Typography
Only professionals know the power of typography and its impact on the overall perception of branding. Therefore, a full branding package includes typography as its key element supplementing others.